…and I’ve never read Scott McCloud’s Understanding Comics.
Yeah. One of the seminal texts of comics studies, the touchstone of a great deal of modern comics critique, and I somehow never managed to get to it. This strikes me as a shameful educational failure on my part, and I’m about to rectify it, one chapter a week, here at Department H. (I’m going to try to do these on Fridays, but we’ll see how that goes as I work my way through. My job tends to cause schedule slip at inconvenient times.)
So, without further ado, here’s my thoughts on Chapter One of Understanding Comics.
McCloud’s defining the underpinnings of his critical theory here—attempting to quantify the broadest possible parameters of a specific art form, and then label that construct “comics.” While deriving his famous definition– “juxtaposed pictorial and other images in deliberate sequence”–he takes pains to distinguish between the medium of comics and the content conveyed via that medium. In McCloud’s opinion, content is merely poured into the medium, making the medium or form the primary focus of his critical attention.
That’s where I stopped and said “Hey, wait, I covered this in my first college career, except the theorist in question’s name was Marshall McLuhan.”
And, lo, that was my first “well, that should have been obvious” revelation about Understanding Comics: it’s conceived as both a homage to and an extension of McLuhan’s 1964 bestseller, Understanding Media.
(In the wake of that epiphany, I turned to Chad and said, in the parlance of our times, “HA HA I SEE WHAT HE DID THERE.” I can’t be a critical theorist all the time, after all. I’d get tired.)
Of course, I also haven’t read Understanding Media, even during my three-year tenure in a top-tier communications research program at a good Northeastern university. At the undergrad level, we got one class on theory, where McLuhan’s major contributions were summarized in a couple weeks of lectures. Those contributions, however, are fundamental to McCloud’s work– the idea that medium trumps message, that media can be studied as a structure without regard to the precise content it holds, and that content may be irrelevant to the consumer as long as the form is maintained.
And simply taking McCloud as read is problematic for one unavoidable reason; Understanding Comics is a 17-year-old text at this point, with no major revisions. The brief mention of copyright law in Chapter One would undoubtedly lead, in a newer version, to an entire chapter on Creative Commons, copyleft, and the ongoing international debate on intellectual property rights. McCloud analyzes the Bayeux Tapestry’s sheer size and lack of panel borders during his historical review of sequential art, a subject that would organically lead to a discussion of infinite canvas in webcomics these days.
Understanding Comics’s age adds a layer of complexity to my reading, too, and I’m still figuring out how to approach it. In 1993, the field we now call “comics studies” was in its infancy… and since then, a body of criticism has sprung up around the book. It’s not the only game in town (besides Eisner’s Comics and Sequential Art) any more– McCloud, of course, has two other works out. Comics bloggers deconstruct the form and offer analysis every day. Brian Michael Bendis teaches college courses on the graphic novel that use Understanding Comics as an introductory text. Creator-critics like Dylan Horrocks and R.C. Harvey have taken McCloud’s theories and offered rebuttals, modified the theories, added insights.
How to proceed with my own reading, then? It feels like a constitutional-law scholar’s worst nightmare. Should I be a strict constructionist, and take McCloud solely on his own merits, every word just as it was in 1993? Should I regard Understanding Comics as a living document, influenced by interpretation, and cite from Horrocks, Harvey, Bendis, and all those other sources as well? I’m leaning towards the latter, just on the understanding that our comprehension of the art has advanced since ’93.
I’m going to have to step up my game while I read. So much for some light reading while I work on my next VFX gig!